UMS Morning Brief monthly overview – January
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Jan. insights our team published. The Morning Brief […]
UMS Morning Brief monthly overview – December
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Dec. insights our team published. The Morning Brief […]
China’s Market: The biggest changes during 2021
2021 was a year filled with challenges for international businesses, and China’s marketplace subsequently went through a period of rapid digitization. This welcomed a raft of new consumer trends, and has developed the way consumers research, order and pay for products. UMS has put together a report of China’s most […]
UMS Morning Brief monthly overview – November
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the Nov. insights our team published. The Morning Brief […]
The future of brand experiences is here to stay: O2O marketing
Well-known hotpot restaurant brand “Hi” ’s (“海底捞” in Chinese) has launched a bubble tea “DIY” kiosk which enables customers to scan, pay, and make their own bubble tea by tapping a few buttons through a WeChat Mini Program! O2O experiences are becoming increasingly popular in China as consumer […]
Jessica Miao gives advice on future female leaders in China
On November 3, UMS founder and CEO, Jessica Miao was invited to speak at the Roundtable of APEC Women’s Business Leaders, an event organised by the New Zealand Consulate-General in Shanghai. This event provided an opportunity for female leaders to discuss the current economy and share personal stories of how […]
China Morning Brief project
The UMS’ China Morning Brief is a daily email report which presents findings from UMS’ social monitoring service. Our Morning Brief reports on the latest buzz on social media and what topics have been discussed most in China’s market. Providing a broad reference for four different industries: education, travel, food […]
UMS Morning Brief monthly overview – October
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning […]
Top trends during China’s National Holiday 2021
China’s National Holiday, starting from October 1st, celebrates the founding of the People’s Republic of China. The first seven days of October are known as “Golden Week” and are an opportunity for people to participate in leisure activities, travel and see family and friends. So what were the major trends […]
UMS Morning Brief monthly overview – September
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the July insights our team published. The Morning Brief […]