UMS Morning Brief monthly overview – January
To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the January insights our team published. UMS’ China Morning […]
Looking into the crystal ball: 2021 Chinese marketing trends
2020 was both a challenging and interesting year for marketers looking to earn their patch in China’s competitive marketplace, and unsurprisingly, 2021 is looking to be equally full of change. Digital transformation leads the change for this year’s most significant trends, so make sure you, and your business, are ready […]
UMS Morning Brief monthly overview – November
To give a general idea on what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of November insights our team published. The China Morning Brief […]
Thoughts from a UMS expert: Looking ahead to 2021
Last week the Australia China Business Council (SA) rounded up four industry experts to close 2020 and look forward to the year ahead. This round table event took place online and included Richard Zhu, leader of UMS’ Establish Domain, who was invited to speak on the panel to provide advice […]
Unveiling WeChat’s primary advertising scenarios
As of 2020, China’s biggest social media platform, WeChat, has gained over 1.1 billion monthly active users. In front of such a huge consumer market, more and more brands are choosing WeChat ads to promote their products and services, making it an extremely popular service. However, many overseas marketers are […]
How Genki Forest overtook Coca-Cola
Genki Forest, founded in 2016, sells flavoured sparkling water and has found impressive success in China’s competitive market. Genki Forest has achieved a valuation of US $2 billion (about RMB 14 billion), tripling its worth in nine months. Its growth is attributed to its recent spike in sales which saw […]
ACBC (SA) roundtable event: snippets of industry wisdom
Last week, leader of UMS’ Establish team, Richard Zhu, was invited to speak with a group of panellists at a streamed round-table discussion run by the Australian China Business Council (ACBC). The purpose of this event was to gather different business perspectives and hear the ways in which organisations have […]
What is needed to stay relevant in China today?
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
How brands tackle the emerging market in China digital world
The lasting impact of Covid-19 on China’s market has accelerated digital transformation and marketing innovations. For brands trying to enter a new market, primary factors that should keep in mind are in setting the correct position, identifying the target market, and creating an attractive story to trigger early adopters. […]
Video: Covid-19 market realities
Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market. On Thursday 19th June, New Zealand Trade & Enterprise invited me to speak on digital changes and trends in China and […]