UMS leads SA businesses through China digital marketing masterclass

UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China.


The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and wine industries, as well as City of Adelaide and Tourism SA.


Jo’s presentation examined how companies can tell their story to Chinese consumers and leverage it through digital media to build brand value. She focused on some of the key information, insights and challenges that businesses need to know before entering the China market.



She also took attendees through a WeChat Masterclass which shared practical tips and skills as well as step-by-step introduction to WeChat and guides to how SME Australian companies can use and leverage WeChat for their Chinese digital marketing.


Jo was also invited to join a panel discussion alongside SA Tourism’s Eastern Hemisphere Manager Vivienne Li and Hanhdorf Inn Managing Director Andrew Holmes. The panel discussed the benefits of leading Chinese platforms and channels as well as the importance of KOLs and how to work with them.