China’s digital market in 2020 – consumers, content and trends
Jessica Miao, CEO of China digital marketing agency, United Media Solution, shares her thoughts on what trends companies can expect in China in 2020 and how they will shape the market. The recent outbreak of Coronavirus has already had a significant impact on 2020 and its effects on international […]
How to market wine to Chinese consumers
The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine. The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the […]
Moving beyond Tier 1: Marketing opportunities in lower-tier cities
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the […]
UMS leads SA businesses through China digital marketing masterclass
UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China. The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and […]
Is short-form video app Douyin right for your brand?
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a […]
Buying influence in China – A beginner’s guide to KOLs
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
Three things you need to know to understand Chinese consumers
You know the basics. China’s rapidly growing middle classes are online, mostly via their smart phones, where they are shopping, chatting and well, doing everything. In previous articles, we’ve detailed the importance of KOLs and influencers in China (link) who carry significant sway in a market crippled by a lack […]
Weibo Pioneering the Chinese Online Superstar Industry
The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱), Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists […]