Trends

I enjoyed attending APAIE in Perth last month.  One of the areas that stood out for me was the renewed commitment to give students study abroad and exchange experiences. These are so valuable for students as they provide the opportunity to experience a different culture, make new friends, be connected […]

We’ve just recently released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from section 3 of the whitepaper report to provide international education marketers with insights into changing study motivations for their 2024 strategy.   The pandemic has significantly impacted […]

We’ve just released our Q4 update for our ongoing higher education research at United Media Solution. This article wraps up key points from the whitepaper report to provide international education marketers with insights for their 2024 strategy.   Key Highlights: Changing Dynamics: Post-pandemic, the motivations for Chinese students seeking overseas […]

Hero Image Credit: Guy Thompson. From COVID-19 to changing economic pressures, choosing an overseas location to complete studies can be complicated. With updated survey data from New Oriental for the 2022-2023 year, we can see several important changes in the overall market for Chinese international students. The opening of borders […]

As 2023 is ending, we recognise this year as the first rebound-year after the COVID-19 pandemic. Understanding trends and how consumers acted throughout this year is a telling sign for the future, showing us where priorities lie in a time of market recovery.  As global travel rebounds in the post-pandemic […]

Visitors to Shanghai crowd onto the Bund for views of light and laser shows across the skyscrapers in Pudong. Photo credit: Guy Thompson This year, the Mid-Autumn Festival fell right before the Chinese National Holiday, making this 8-day vacation one of the longest of the year. As COVID-19 restrictions have […]

The NZIEC KI TUA 2023 International Education Conference, was in Ōtautahi, Christchurch recently. The event brought together key leaders from education throughout New Zealand for a three-day program that explored opportunities for the future, to rebuild international student numbers and grow beyond. The conference theme ‘Te Ara Ki Tua’ translates […]

Brands with experience in the China market know that it is a completely different landscape from the West. And while WeChat has been an essential platform for many brands to test the market, it’s just the tip of the iceberg. China’s vast digital landscape is packed with opportunities to reach […]

As Australia looks to engage prospective students in China to regain pre-pandemic numbers, it is important that marketers are aware of the different ecosystems of apps in China to effectively create and deploy engaging content. However, marketing strategies that might have been successful before the pandemic will need to be […]

In 2019, the Chinese international student market contributed an estimated $12.1 million dollars to the Australian economy[1], and made up 37.3% of all international students in the country[2]. When the pandemic swept across the globe in 2020, many students returned to their home countries and no longer enrolled in overseas […]