NAVICO appoints UMS as its media agency for China

Shanghai, China – 24/02/2021 – Navico has appointed United Media Solution (UMS) as its media agency for the China market for the third year.

Navico is a specialist marine electronics company providing navigation, marine instruments and fish finding equipment to both the recreational and commercial marine sectors.

The Navico Recreational Marine Division is one of the world’s largest providers of leisure marine electronics. UMS has been tasked to help build brand awareness of Lowrance, a brand which specialises in the fishing market, particularly in freshwater and near coastal areas.

In previous years, UMS greatly assisted Navico to create a B2B focused digital marketing strategy, a media plan and implementations tailored for the China market with proven results. And this year, the team expects these performance indicators to grow even further.

UMS CEO, Jessica Miao, commented, “We are excited to be continuing our partnership with Navico in 2021 and deliver on the next steps of their China market strategy. As one of the largest manufacturers of Marine electronics, we look forward to connecting consumers with their world-class products and reputable brand.”

NAVICO’s Regional Director of Marketing, Michael Blackwell said, “China is an emerging market for Navico and our previous collaboration with UMS greatly assisted our understanding and presence in this complex market. The team at UMS are dedicated to developing our China strategy and we look forward to continuing our partnership in 2021.”