UMS and Hither & Yon extend partnership for 2021

Shanghai, China – 12/01/2021 – United Media Solution (UMS) is proud to announce it is continuing its partnership with Hither & Yon in 2021, an Australian wine producer and grower based in McLaren Vale, South Australia.

In 2020, UMS worked with Hither & Yon to help establish their presence in China, providing them with a WeChat official account and steadily grew their fan base through targeted and engaging content.

Based on a holistic and down to earth system, the Hither & Yon approach produces innovative and delicious wines, winning them numerous well-deserved awards. UMS plans to bring the Hither & Yon story to life by communicating its history and passion directly to consumers through social media.

UMS’ ability to design bespoke digital products means they can delight Hither & Yon’s target audience with smooth digital experiences that meet the needs of each segment.

UMS‘ Regional Market Manager – Australia, Eric Yu, “We are excited to be continuing our partnership with Hither & Yon in 2021 and build on all we have achieved over the last year. I look forward to seeing where we can take the Hither & Yon brand in China’s market and connect consumers with their beautiful products.”

Hither & Yon Brand Manager – Asia Yan Ni said, “We are pleased to be working with UMS again in 2021 after they assisted with growing our WeChat following and engagement in China. Their knowledge of China’s digital landscape and passion for creative and practical solutions will ensure a beneficial partnership for our digital strategy.”