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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers. WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality […]
United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China. Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work […]
WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app. The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]
United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT. DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing […]
United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office. Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market. Yi will be based in UMS Melbourne office and […]
As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing […]
UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape. This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing […]
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a […]
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s tomorrow’s leaders student profile series. Christchurch’s University of Canterbury holds a special place in the history of UMS. The University was the meeting place for the agency’s founding partners […]
