China

LATEST: H&M provides a response to the Xinjiang cotton crisis on China’s Weibo

  Last year, H&M released a statement which communicated its commitment to stop using cotton from the Xinjiang region due to its concerns on reports of forced labour in the far western region of Xinjiang. The statement has recently been resurfaced and is causing rising social buzz on China’s social media channels. H&M’s response to the statement on […]

UMS partners with New Zealand China Trade Association (NZCTA)

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries.   The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and comes as the two countries […]

Marketing to Chinese consumers – the 3 audiences you need to consider

The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more and more brands target this attractive audience, the need to define which Chinese audiences to target has become even more important.   While the majority of companies are focused on targeting specific segments of China’s […]

Future of Retail: Starbucks Reserve Roastery

China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands.   In the first of a series exploring the Future of Retail in China, […]

UMS in the press: M+AD profiles UMS NZ strong performance in 2018

M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018.  Below is a reproduction of the article or you can view it online here.   United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period of growth in the first […]

Does my brand need a WeChat Mini Program?

With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality and services without leaving WeChat […]

UMS appointed digital marketing partner for Australia’s luxury department store Harrolds

United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China.   Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work with UMS to position the […]

As WeChat’s community ages, marketers need to get strategic to target millennials

WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old which spend just 6.8% of […]

How brands can maximise Golden Week to target Chinese travellers abroad

As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese consumers […]

Is short-form video app Douyin right for your brand?

Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform.   The app, which has been described as a mix between Snapchat and Musical.ly […]