News

UMS Delivers Guest Lecture at University of Auckland

UMS’s Robert delivered a guest lecture at the University of Auckland to visiting U.S. Marketing students, sharing insights on global marketing and the unique dynamics of China’s digital landscape.

UMS Renews Partnership with Navico Group to Drive Digital Growth in China

United Media Solution (UMS) is delighted to announce the renewal of its partnership with Navico Group, a global leader in integrated marine solutions. This renewed collaboration underscores both parties’ shared commitment to digital innovation and strengthening engagement with Chinese audiences. Navico Group is at the forefront of transforming the marine […]

UMS Renews Partnership with TNZ Trade Department to Strengthen China Social Media Presence

United Media Solution (UMS) is pleased to announce the renewal of its partnership with Tourism New Zealand’s Trade Department, continuing its role as the organisation’s China social media operations partner. As a vital arm of Tourism New Zealand, the China Trade Department provides training, events, and day-to-day marketing support for […]

Digital-First, Insight-Driven: UMS on Redefining Global Student Engagement

In the past, university brochures were a cornerstone of student recruitment. Printed materials and static PDFs served their purpose when prospective students relied on mailed packages and open day visits to understand their options. But those days are gone. Today’s students—particularly Gen Z—are digital natives. They expect seamless, mobile-first experiences. […]

UMS Appointed as Wine Australia’s China Digital and Social Media Partner

United Media Solution (UMS) is proud to be appointed as Wine Australia’s digital and social media partner for the China market. Wine Australia, the national body supporting the Australian wine sector, plays a pivotal role in driving global awareness and demand through market development, research, and industry engagement. With deep […]

Eric Yu joins Wine Australia in the recent China Wine Market Update 2025 Webinar

As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted by Wine Australia shed light on how Australian wine is gaining traction in the Chinese market and explored the potential opportunities that arise amidst these […]

UMS at the New Zealand–China Summit

UMS at the New Zealand–China Summit: Focus on Cross-Sector Collaboration Between Tourism and Education

waitomo-ums-partnership

UMS and Discover Waitomo Expand Partnership to Global Markets

Our ongoing partnership with Discover Waitomo is entering an exciting new phase. Building on the success of our targeted campaigns in the Chinese market, we are now expanding our efforts to reach a broader, global audience.

Jessica Miao Effie Greater China Judge

Jessica Miao Joins Elite Panel of Judges at PIEoneer Awards 2024

We are delighted to announce that UMS’s Founder and Chairman, Jessica Miao was selected as one of the distinguished judges for the PIEoneer Awards, taking place in London this September.

Bridging Digital Frontiers in International Education: Blog post from UMS Founder, Jessica Miao

I attended the Asia Pacific Association of International Education Conference (APAIE) in Perth this week, and I wanted to share some important reflections and insights. The discussions at the conference provided a comprehensive view of enhancing the student experience through digital means. One of the key tools we have developed […]