UMS Appointed as Wine Australia’s China Digital and Social Media Partner
United Media Solution (UMS) is proud to be appointed as Wine Australia’s digital and social media partner for the China market. Wine Australia, the national body supporting the Australian wine sector, plays a pivotal role in driving global awareness and demand through market development, research, and industry engagement. With deep […]
Eric Yu joins Wine Australia in the recent China Wine Market Update 2025 Webinar
As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted by Wine Australia shed light on how Australian wine is gaining traction in the Chinese market and explored the potential opportunities that arise amidst these […]
UMS at the New Zealand–China Summit
UMS at the New Zealand–China Summit: Focus on Cross-Sector Collaboration Between Tourism and Education
Brilliant Insights on Display at Hong Kong Gem World
The UMS team attended the Jewellery and Gem World Hong Kong in September to capture insights from key players in the natural diamond market.
Growth in China’s Pet Ownership is on Show at Pet Fair Asia 2024
Last week, Pet Fair Asia 2024 took place over five days in Shanghai, and it was the largest edition of the event so far. It featured over 2,500 exhibitors and occupied a massive 300,000 square meters of exhibit space at the Shanghai International Expo Centre in Pudong. The scale of […]
Jessica Miao Joins Elite Panel of Judges at PIEoneer Awards 2024
We are delighted to announce that UMS’s Founder and Chairman, Jessica Miao was selected as one of the distinguished judges for the PIEoneer Awards, taking place in London this September.
UMS Co-CEO at ICEF Conference: Key takeaways
This week our Co-CEO Eric Yu presented at the ICEF China conference in Beijing. ICEF China is an international education conference that brings educators, agents, and service providers together to foster collaboration in international education. The event provides a platform for presentation, networking, and discussion, helping participants adapt to the […]
PIE LIVE 23 – How can I market effectively to international students?
During the PIE LIVE 23 Australia conference, UMS Founder Jessica Miao appeared on a panel to share her views on how to market effectively to international students. Helen Packer, senior reporter at The PIE News moderated the panel discussion. Helen: What does your research show about how students are finding […]
‘Report Card’ on International Education: Lessons from PIE LIVE 23 Conference
The PIE LIVE 2023 conference last week was packed with insights from professionals in international education from around Australia and New Zealand. There was an excellent range of panel sessions and presentations that provided updates and perspectives on the state of recovery in the sector, and key issues that will […]
Opening the Little Red Book: Strategic Partnership between Xiaohongshu and Tourism New Zealand
The strategic partnership between Tourism New Zealand and Xiaohongshu was formally announced in Shanghai on June 29th during the week-long delegation of New Zealand Business leaders to China. Prime Minister Chris Hipkins launched the initiative with Xiaohongshu’s chief marketing officer, Wang Yajuan. A selfie taken with Hipkins by Yajuan, posted […]