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Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.
If you need to talk to China, talk with us!
In all the talk of “adapting to the China market” (a phrase so often heard it has become somewhat of a cliché) staying authentic whilst driving sales is a challenge many brands needlessly grapple with. Effective communication between branding and sales teams is a no brainer within an organization, yet […]
A cloud of uncertainty hangs over the airline industry as Chinese travel collapses and travel restrictions are enforced, causing many airlines to temporarily cancel their flights to and from mainland China, until the coronavirus epidemic is contained. Although the coronavirus has caused significant interruptions within Asia, the effects on the […]
For overseas brands, concerns around the Coronavirus outbreak in China have brought difficulties to many industries, while others are experiencing success and opportunities due to crisis preparedness. So, what have these organisations done to thrive, and what can other businesses do differently to match their success? UMS has researched and […]
United Media Solution (UMS) is hosting an educational evening to provide Australian marketers and business owners with insights, advice and case studies into Chinese consumer behaviours. The event is part of the agency’s celebrations to announce the launch of UMS Sydney and will be held at the agency’s new […]
UMS CEO Jessica Miao recently joined a panel discussion which explored the impact of digital innovation on industry and business and how brands can be more sustainable. In this blog, she shares her thoughts on how businesses can ensure they establish and maintain sustainable strategies in China. In […]
UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market. The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market. Jessica […]
You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black […]
Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes. In 2017, 608,400 Chinese students chose to study abroad, an increase of nearly 12% over the previous year, with the majority of those students self-paying for the experience. For Chinese […]
United Media Solution (UMS) can help your business to supercharge its Chinese business activity after winning a coveted place in the Victorian Government’s Boost Your Business Program. As a Registered Service Provider in the Asia Gateway Voucher Program, UMS clients can receive up to $50,000 to support the development […]
United Media Solution (UMS) will help Australian clients to supercharge their Chinese business activity after winning a place in the Victorian Government’s Boost Your Business Program. The program, which sees the state government support Victorian businesses to assist their growth, scale, diversity and productivity, will enable UMS to offer […]
United Media Solution (UMS) has been appointed by Pāmu, to create and manage its digital marketing presence in China. Pāmu, which is the brand name for Landcorp Farming Limited, is a recognised leader in New Zealand’s agricultural sector. They are sheep, beef, dairy and deer farmers, selling to most […]
UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market. The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand. The […]
DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market. DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers. The campaign harnessed […]
