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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
United Media Solution (UMS) is proud to be appointed as Wine Australia’s digital and social media partner for the China market. Wine Australia, the national body supporting the Australian wine sector, plays a pivotal role in driving global awareness and demand through market development, research, and industry engagement. With deep […]
In today’s fast-evolving global landscape, the ability to work across cultures, borders, and disciplines is not just an advantage — it’s essential. At United Media Solution (UMS), we believe that tomorrow’s leaders must be equipped with both the mindset and the skillset to drive impact across diverse markets. We are […]
As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted by Wine Australia shed light on how Australian wine is gaining traction in the Chinese market and explored the potential opportunities that arise amidst these […]
UMS at the New Zealand–China Summit: Focus on Cross-Sector Collaboration Between Tourism and Education
The tourism market in China is seeing fast-paced innovation, resulting in local and international brands adapting to shifting consumer preferences and emerging digital trends. Travellers are moving beyond traditional sightseeing, seeking richer experiences like outdoor exploration, cultural engagement, and tailor-made journeys. The market is witnessing significant growth, showing a 5.9% increase in inbound trips year after year. Alongside this, total tourism expenditure is on the rise, projecting a 7% year-on-year growth for 2025.
RED: China’s Lifestyle Search Engine Often described as “China’s Instagram meets Pinterest,” RED (小红书) has evolved from a travel review platform into a powerful lifestyle search engine. With 260 million monthly active users—mostly educated, urban women under 35—RED is where consumers go for advice on what to buy, where […]
INTRODUCTION: China’s Travel Super App Ctrip, often referred to as “China’s Expedia,” has been the dominant player in China’s online travel market since its founding in 1999. As of 2024, it serves over 300 million monthly active users and holds more than 40% market share in the Chinese online travel […]
Prospective international students are discovering universities through social media on their smartphones, long before they ever visit a website or fill out a form. But without the right digital platforms to capture this interest, valuable leads are lost.
Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has changed our world and has become ever-present in the daily lives of our students.
As China’s population continues to age, the silver economy is emerging as one of the country’s most promising economic drivers. Currently valued at nearly $982 billion USD and contributing 6% to the nation’s GDP, the sector holds immense potential for growth[1]. By 2035, China’s silver generation is expected to surpass […]
