United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.
Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its brand by engaging with Chinese consumers via social media channels.
UMS will be tasked with launching WeChat and Weibo accounts for the Rockit™ apple brand and manage these communities on an ongoing basis. The agency will create regular content and campaigns, including videos which will be shared on Youku and Tencent Video.
Jessica Miao, Chief Executive Officer at UMS, said, “We are delighted to be working with Rockit Global to help them grow their brand in China. We know Chinese consumers adore Rockit apple’s unique size and delicious sweet crunch. We look forward to helping the brand create a vibrant community of fans.”
Genevieve Beech, Brand Manager, Rockit Global Limited, said, “We have been selling in China for over four years and have very strong distributor partnerships with Joy Wing Mau, Fruit Day and Pagoda. We are now looking to build on this success and further develop our consumer relationships via digital channels.”