Tencent

UMS reappointed as Tencent Ad Service Provider

  For the third year in a row, UMS has been authorised as the Ad Service Provider, Tencent’s Preferred partner for the international market. Tencent platforms, including WeChat, Mobile QQ, Tencent News and Tencent Video, collectively attract over 2.327 billion monthly active users, making its highly tailored marketing solution an attractive option for international brands. […]

WeChat live streaming is here – Is your brand ready?

There is no question that over the past five years, live streaming in China’s online ecosystem has taken the market by storm, completely revolutionising the way people interact with brands, purchase products and discover new ones. This sales-boosting strategy has proven extremely effective on e-commerce sites for brands during the Singles Day, the biggest shopping […]

Does my brand need a WeChat Mini Program?

With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality and services without leaving WeChat […]

How brands can maximise Golden Week to target Chinese travellers abroad

As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese consumers […]

QQ Report – How brands can engage with China’s young people

QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.   QQ launched in 1999 and was one of the earliest pioneers of instant messaging and social networking in […]

Should you launch an Official WeChat Account? UMS shares tips for marketers

China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

Behind the Great Firewall: Understanding China’s social media landscape

Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]