Case Study: ENZ Mini Program leads the education space
Background NauMai NZ (‘Nau mai’, the Māori phrase meaning invitation and welcome) was launched in May 2019, a global site built to support New Zealand international students’ well-being and provide useful information. Today, it continues to support New Zealand international students by acting as a key source of timely and […]
Case Study: Virtual showroom advances businesses to exhibit 24/7
Background China is now New Zealand’s largest export market since New Zealand signed the China Free Trade Agreement (FTA) back in 2008. In the year ending December 2019, 23% of New Zealand’s total goods and services exports were with China, worth $20.1 billion. The COVID-19 pandemic represents an unprecedented disruption […]
UMS and New Zealand Winegrowers lead digital solutions
As a digital transformation takes place in China’s marketplace, the need for innovative solutions has become more important than ever before. United Media Solution has been working with its clients to deliver these solutions and recently, has been able to create a game changing product for its new client, New […]
The new communication giant: video calling
This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com. As the Covid-19 outbreak continues to force people into their homes across the globe, “working from home” (WFH) has become the […]
Co-Branding: UMS’ recent case study on lifestyle brands
There are many ways to go about doing branding activities that involve utilising fitness platforms in China. These platforms require different investment and return to brands, hence it is not all about choosing the ‘right’ way, rather a smart way to execute marketing activities on these platforms in China that […]
How Education New Zealand use digital solutions to build awareness, generate leads and drive engagement in China
Education New Zealand (ENZ), the government body responsible for developing and promoting New Zealand as an International Education destination, wanted to expand its reach into the valuable China market. With Chinese international students accounting for more than 30% of the total international students in New Zealand in 2018, and […]
Australian Wine festival – wine month campaign
Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May […]
UMS appointed by Primary Collaboration New Zealand to grow NZ brands in China
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Primary Collaboration New Zealand (PCNZ) to build its digital presence in China. PCNZ is a collaboration by New Zealand’s primary industry producers, from the farming, seafood and horticulture sectors, which aims to increase brand […]
How Education New Zealand built an engaged community of fans on WeChat and Weibo
China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students. However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]
How NZTE built a WeChat database of kiwi-loving Chinese consumers
New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. New Zealand Trade and Enterprise (as “NZTE”) has built a WeChat-based loyalty program for NZ companies called Taste New Zealand; the platform rewards those who buy NZ products and incentivise […]