ecommerce

Australian Wine festival – wine month campaign

Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign     Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May 2019 to celebrate its wineries […]

Farmers Union AFL live streaming campaign

Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign     Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand out and cut through the […]

Disruption, Sustainability and how brands can adapt to the China market

UMS CEO Jessica Miao recently joined a panel discussion which explored the impact of digital innovation on industry and business and how brands can be more sustainable.   In this blog, she shares her thoughts on how businesses can ensure they establish and maintain sustainable strategies in China.   In China, we define a “sustainable” […]

JD.com’s 6.18 Festival – China’s other major shopping event

You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday shopping […]

As daigou channels flounder, Australian and New Zealand companies must build their brands in China

Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments.   Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or networks, who buy and sell […]

Marketing to Chinese consumers – the 3 audiences you need to consider

The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more and more brands target this attractive audience, the need to define which Chinese audiences to target has become even more important.   While the majority of companies are focused on targeting specific segments of China’s […]

How to market wine to Chinese consumers

The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine.   The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the last year to reach $1.04 […]

UMS at China International Import Expo (CIIE)

United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month.   New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]

Future of Retail: Starbucks Reserve Roastery

China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands.   In the first of a series exploring the Future of Retail in China, […]

Moving beyond Tier 1: Marketing opportunities in lower-tier cities

Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand.   While the growth is coming from across the country, it is particularly driven […]