digital marketing in China

Rockit Global Limited appoints UMS as digital marketing partner

United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its brand by engaging with Chinese […]

Huge opportunities for health brands as Chinese get healthy and physical

Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ

A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China.   While WeChat’s user base is still predominantly Chinese, it’s growing global footprint is presenting […]

UMS appoints Business Development Manager for new Melbourne office

United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market.   Jo Ruo joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.   Ruo will be based in UMS new Melbourne office and will work […]

How to maximise your social media investment using the 3 C’s

Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment.   The key is using the 3 C’s: Community, Content & Commerce.   Companies need to create and maintain a community of consumers who […]

How Education New Zealand built an engaged community of fans on WeChat and Weibo

China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students.   However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students and their parents.   Education […]

Top Chinese Apps for SME Businesses

WeChat’s 900 million users make it an irresistible platform for marketers and brands, but is it worth the investment?   WeChat currently has more than 3.5 million official brand accounts, unsurprisingly this creates a lot of noise and clutter, which means many brands struggle to achieve visibility and engage with consumers. This is particularly challenging […]

QQ Report – How brands can engage with China’s young people

QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.   QQ launched in 1999 and was one of the earliest pioneers of instant messaging and social networking in […]

UMS appointed by Aspire2 International to help connect with Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad.   Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life.     UMS will be […]

UMS launches new data platform, SICE

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.   The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. SICE enables marketers to drill […]