Huge opportunities for health brands as Chinese get healthy and physical
Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people. A report by McKinsey revealed 30% of Chinese adults (or 320 […]
Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ
A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China. While WeChat’s user base is still predominantly Chinese, it’s […]
UMS appoints Business Development Manager for new Melbourne office
United Media Solution (UMS) has expanded its Business Development team as it prepares for growth in the Australian market. Jo Ruo joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market. Ruo will be based in UMS new […]
How to maximise your social media investment using the 3 C’s
Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment. The key is using the 3 C’s: Community, Content & Commerce. Companies need to create and maintain […]
Top Chinese Apps for SME Businesses
WeChat’s 900 million users make it an irresistible platform for marketers and brands, but is it worth the investment? WeChat currently has more than 3.5 million official brand accounts, unsurprisingly this creates a lot of noise and clutter, which means many brands struggle to achieve visibility and engage with […]
QQ Report – How brands can engage with China’s young people
QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers. QQ launched in 1999 and was one of the earliest pioneers of instant […]
UMS appointed by Aspire2 International to help connect with Chinese community
United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad. Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life. […]
UMS launches new data platform, SICE
UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns. The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. […]
Should you launch an Official WeChat Account? UMS shares tips for marketers
China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore. However, launching and maintaining an Official WeChat Account is not an easy […]
UMS launches Melbourne office to help Australian businesses connect with China
(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO) United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the […]