China social media

LATEST: H&M provides a response to the Xinjiang cotton crisis on China’s Weibo

  Last year, H&M released a statement which communicated its commitment to stop using cotton from the Xinjiang region due to its concerns on reports of forced labour in the far western region of Xinjiang. The statement has recently been resurfaced and is causing rising social buzz on China’s social media channels. H&M’s response to the statement on […]

How education brands can level-up through WeChat advertising

A recent report by China’s Southwestern University of Finance and Economics, indicates that the demand from Chinese students studying abroad remains strong, and was not hugely affected by the COVID-19 pandemic. UMS’ Daily Morning Brief (education) suggested, the total number of Chinese students overseas in 2019 was about 890,000 and 97% of students were satisfied […]

UMS Morning Brief monthly overview – February

Morning brief is a daily email publication that reports on the latest insights and what topics beening discussed most in China’s market. The Morning Brief provides a broad reference in four different industries that specific for Australia and New Zealand business: education, travel, food and beverage, and health and wellness. It enables brands to make […]

NAVICO appoints UMS as its media agency for China

Shanghai, China – 24/02/2021 – Navico has appointed United Media Solution (UMS) as its media agency for the China market for the third year. Navico is a specialist marine electronics company providing navigation, marine instruments and fish finding equipment to both the recreational and commercial marine sectors. The Navico Recreational Marine Division is one of […]

UMS intern gives a voice through a virtual internship

At UMS, we’re lucky to host a number of interns throughout the year that greatly contribute to our team and culture. Kevin Li is currently completing a three-month internship with us thanks to our partnership with Asia New Zealand Foundation! Check out the article “Online internship all about connections” published by Asian New Zealand Foundation […]

Happy Chinese New Year !

Hey mate, Wish you a beautiful Year of Ox, happy new year and Niú Zhuǎn Qián Kūn(‘牛’转乾坤)。 From Team UMS

UMS Morning Brief monthly overview – January

To give a general idea of what’s in the UMS’ bespoke China Daily Morning Brief, a daily email service focused on four industry categories – Education, Tourism, Food & Beverage, and Health & Skincare, I decided to write a summary of the January insights our team published. UMS’ China Morning Brief provides daily insights and […]

Looking into the crystal ball: 2021 Chinese marketing trends

2020 was both a challenging and interesting year for marketers looking to earn their patch in China’s competitive marketplace, and unsurprisingly, 2021 is looking to be equally full of change. Digital transformation leads the change for this year’s most significant trends, so make sure you, and your business, are ready to snatch these exciting opportunities. […]

UMS Decorates for CNY!

To celebrate Chinese New Year, the UMS team has been  decorating the office with traditional Chinese symbols. 福 FU, specifically means good fortune, happiness and  prosperity is around the corner! We look forward to spending some quality time with our friends and family over the break 🎉

UMS is turning 10 today.

We have been proudly providing digital marketing services to international brands over the past 10 years. This would not have been possible without the support of our team and their families. Thank you, team UMSers!