United Media Solution (UMS) is proud to be appointed as Wine Australia’s digital and social media partner for the China market.
Wine Australia, the national body supporting the Australian wine sector, plays a pivotal role in driving global awareness and demand through market development, research, and industry engagement.
With deep expertise in China’s wine and spirits market, UMS brings proven experience in brand building, trade engagement, and digital marketing. This collaboration will see both teams work closely to develop tailored digital strategies and lead a suite of China-specific initiatives—from social media to trade education programs.
“We are honoured to partner with Wine Australia again and contribute to its digital journey in China,” said Becty Yan, Senior Partner at UMS. “Our shared vision is to inspire a new generation of Chinese wine lovers and strengthen trade relationships through engaging, data-driven storytelling.”
This partnership reflects UMS’s continued commitment to empowering global brands with local insight and creating meaningful impact in China’s fast-evolving digital ecosystem.
