Dongfang Jibai

东方既白 Dongfang Jibai is a Chinese cuisine brand owned by Yum China. Recently, Dongfang Jibai approached UMS as they required a marketing strategy that engaged a younger audience. To do this, UMS designed cartoon characters for their steamed buns and boiled duck dishes to communicate the brand’s personality in a way that young people could connect with. Meet our two characters!