Weibo

QQ Report – How brands can engage with China’s young people

QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.   QQ launched in 1999 and was one of the earliest pioneers of instant messaging and social networking in […]

UMS appointed by Aspire2 International to help connect with Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad.   Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life.     UMS will be […]

UMS launches new data platform, SICE

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.   The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. SICE enables marketers to drill […]

Ximalaya FM is a big deal in China, here’s why you should be tuning in

Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]

Should you launch an Official WeChat Account? UMS shares tips for marketers

China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

UMS launches Melbourne office to help Australian businesses connect with China

(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO)   United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the leading agencies helping international companies […]

UMS appointed to help world’s largest RV rental company thl connect with Chinese travellers

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers. thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear and El Monte brands in […]

UMS presents to New Zealand tourism operators at Kiwilink

UMS CEO Jessica Miao has provided New Zealand tourism operators with an in-depth presentation on China’s leading social media platform WeChat, as part of Tourism New Zealand’s Kiwilink event. The Kiwilink Share & Learn Briefing event, which was held on 7 November in Foshan, was attended by representatives from New Zealand’s tourism industry including Explore […]

UMS launches new URL umssocial.com

UMS has launched a new URL for its website in recognition of the company’s growing global presence.   The UMS website will now be accessible at umssocial.com as well as via the existing ums.co.nz address.   The move aims to address the company’s expansion globally as it increasingly works with clients in markets outside of […]

REPORT: How Jinri Toutiao grew to become one of China’s biggest news apps

Jinri Toutiao, one of China’s most popular news apps’, has released its 2016 performance report revealing it has more than 700 million users daily active users. The app ranked higher than Tencent News in Q1 2017 for weekly active users (WAU) and is predominantly used by China’s lucrative audience of men aged 18 – 30 years […]