social media in china

UMS appointed by Aspire2 International to help connect with Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad.   Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life.     UMS will be […]

UMS launches new data platform, SICE

UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.   The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem. SICE enables marketers to drill […]

Ximalaya FM is a big deal in China, here’s why you should be tuning in

Ximalaya FM is China’s largest online audio platform, which boasts 40 million registered users and more than 10,000 daily uploads of content. The platform has 6 million daily active users who each spend, on average, 125 minutes on the site per day. It’s a big deal both for users and for brands with Ximalaya FM’s […]

Should you launch an Official WeChat Account? UMS shares tips for marketers

China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

UMS launches Melbourne office to help Australian businesses connect with China

(left to right – Tanya Cai, Business Development Director China, Eric Yu, Business Development Manager Australia, Richard Zhu, CFO, Jessica Miao, CEO)   United Media Solution (UMS) is set to open an office in Australia in a bid to help local companies grow their brands in China. As one of the leading agencies helping international companies […]

REPORT: WeChat users pass 900 million in 2017

China’s number one app WeChat now has 902 million active daily users, who sent 38 billion messages each day on average, according to the latest report. The WeChat 2017 Data report, which was released at the Tencent Global Partner Conference, revealed that total daily active users in September 2017 increased by 17% over the previous […]

Report: The most popular Tourism and Travel brands on WeChat in Q2

  Australia’s idyllic summer resort locations have helped Tourism Australia snare the top position in UMS’ ranking of Destination Tourism official WeChat profiles. The report reveals the best performing Tourism organisations on WeChat by ranking the profiles based on average views per post throughout the second quarter of 2017. The ranking saw Tourism Australia knock […]

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017.   The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the change in visa options. The […]

UMS delivers social media expertise at NZ-China business forum

Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao.   Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]

Behind the Great Firewall: Understanding China’s social media landscape

Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]