Features

UC is where I built my confidence and entrepreneurial spirit…

ENZ is using WeChat, China’s most popular social media app, to connect
students to New Zealand education providers.

SYDNEY, Dec. 7 (Xinhua) — Aussie businesses are learning how to use
WeChat. thanks to two seminars which took place in the South Australian
(SA) city of Adelaide during the week.

Tapping into the power of Chinese social media platform WeChat, four
key opinion leaders have helped launch a campaign to attract Chinese
creative and digital students to Wellington.

A strategy to boost sales of New Zealand avocados in China has stepped
up a gear.

Navigating digital marketing for your business in China can often be
difficult; myriad platforms populate the landscape, trends can emerge
and disappear in the blink of an eye, and innovative technologies can be
both disruptive and constructive. Yet within this flux, it’s clear that
mobile usage continues to increase, social media is more important than
ever for business, advertising is on the rise, and consumers are
increasingly savvy.

Chinese agency United Media Solutions has won the digital account for
luxury Australian department store Harrolds.

Chinese digital agency United Media Solution (UMS) has been appointed
by Orbis Australasia as one of its partners to create and manage digital
marketing for its skincare brand DU’IT.

HubSpot defines digital marketing as “encompassing all marketing
efforts that use an electronic device or the internet.”

ExporterToday sat down with Jessica Miao, founder and CEO of digital
marketing agency United Media Solution (UMS) for some practical advice
on understanding and accessing China’s fast-growing digital
marketplace.