Features

In the first, AustCham Shanghai in partnership with Austrade, AustCham China and AustCham Hong Kong hosted a member only briefing with Australian Minister for Trade and Tourism, Senator the Hon Don Farrell. The briefing provided members an opportunity to hear directly from Senator Farrell on Australia’s trade and investment outlook, key opportunities and international engagement.

From China, Jessica completed a Postgraduate Diploma in Arts (majoring in Media, Film & Television Studies). She is currently the Founder and Chair of a global digital marketing agency based in Ningbo and Shanghai.

The Australia China Business Council Victoria (ACBC Vic) is excited to partner with the Victorian Government’s Global Victoria Trade Alliance to offer an extensive program for the revival of Victorian Business.

This is a unique opportunity for a New Zealand undergraduate student or
recent graduate majoring in media, communications, public relations,
business and marketing to gain valuable industry experience through a
remote internship.

Assessing what you have achieved with your current China engagement
plan and how this aligns with your original expectations.

Jessica’s studies in New Zealand have assisted her to lead her own
cross-cultural marketing company, United Media Solutions, to success.

United Media Solution (UMS) specialises in helping overseas companies
connect their brands and products with Chinese consumers.

On this week’s episode we take a look at the opportunities for firms in
utilising digital marketing in China. Jessica Miao from United Media
Solution (UMS) explains how Australian firms can leverage China’s
various digital platforms, such as WeChat, to raise their profile in
China and build online channels. We look Chinese digital and online
usage habits, the functionality of WeChat, the rise of super apps and
cost-effective ways businesses can engage with digital marketing.

Assessing what you have achieved with your current China engagement
plan and how this aligns with your original expectations.

As the Covid-19 outbreak continues to force people into their homes
across the globe, “working from home” (WFH) has become the new normal.
WFH has completely changed the way brands communicate internally, and to
their clients, presenting both challenges and opportunities when doing
business.