Australian companies ask what do Chinese audiences want?
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to […]
Buying influence in China – A beginner’s guide to KOLs
There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs). The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive. China’s KOLs have amassed huge power and influence in the market and […]
Three things you need to know to understand Chinese consumers
You know the basics. China’s rapidly growing middle classes are online, mostly via their smart phones, where they are shopping, chatting and well, doing everything. In previous articles, we’ve detailed the importance of KOLs and influencers in China (link) who carry significant sway in a market crippled by a lack […]
Huge opportunities for health brands as Chinese get healthy and physical
Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people. A report by McKinsey revealed 30% of Chinese adults (or 320 […]
Should you launch an Official WeChat Account? UMS shares tips for marketers
China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore. However, launching and maintaining an Official WeChat Account is not an easy […]
Beyond Tmall & JD.com: Creating success in China’s ecommerce market
Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers. Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success. […]
Six tips to launch your brand in China
China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative audience and grow their brand in China? 1. Analyse and understand the market Market analysis is important for any new market. However, China’s size, scale, and cultural differences make robust […]