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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
UMS marks the eighth year of its partnership with the Asia New Zealand Foundation as two young professionals arrive in China to begin the UMS Beacon 2025 journey.
Background Air New Zealand has maintained a strong presence in the China market through social media content, localized communication, and community engagement. As outbound travel from China continues to recover, the airline aims to strengthen its connection with Chinese travelers by creating a more integrated online-to-offline experience that supports trip […]
Background The University of Canterbury (UC), a world-class institution renowned for its academic excellence, set out to reimagine its approach to international student recruitment. As prospective students and their families increasingly expect dynamic, accessible, and personalised information, traditional printed prospectuses no longer meet their needs. UC required a digital-first solution […]
A two-phase digital campaign that turned consumer insights into lifestyle-driven storytelling — helping raise awareness of natural diamond traceability and connect with today’s conscious luxury consumers.
UMS participated in CACIE 2025, engaging in discussions on transnational education, innovation, and AI-driven collaboration to advance global education partnerships.
Last week, our team attended the Australian International Education Conference (AIEC) 2025 in Canberra — an inspiring week of ideas, collaboration, and connection under this year’s theme: Navigating Change.
United Media Solution (UMS) is pleased to announce the renewal of its China social media partnership with Investment New South Wales (Invest NSW), the Shanghai Representative Office of the New South Wales Government.
UMS Senior Partner Annie Feng shared career tips in digital marketing, key innovation trends in China, and introduced UMS Research Academy for hands-on, global experience.
Recently, our China team gathered for the UMS Q3 All-Hands Meeting — a meaningful opportunity to reflect on our progress so far and look ahead to the exciting journey ahead.
UMS’s Robert delivered a guest lecture at the University of Auckland to visiting U.S. Marketing students, sharing insights on global marketing and the unique dynamics of China’s digital landscape.
