WeChat Ads

How education brands can level-up through WeChat advertising

A recent report by China’s Southwestern University of Finance and Economics, indicates that the demand from Chinese students studying abroad remains strong, and was not hugely affected by the COVID-19 pandemic. UMS’ Daily Morning Brief (education) suggested, the total number of Chinese students overseas in 2019 was about 890,000 and 97% of students were satisfied […]

How De Beers promotes diamond education and grading in China

De Beers Group Industry Services, a sub-company of the world’s leading diamond company De Beers Group, provides a premium grading service supported by innovative technology and a wide range of services to support the diamond sector. Its focuses in China are on natural and untreated diamond grading under the unique standard of 5C. In addition, […]

Unveiling WeChat’s primary advertising scenarios

As of 2020, China’s biggest social media platform, WeChat, has gained over 1.1 billion monthly active users. In front of such a huge consumer market, more and more brands are choosing WeChat ads to promote their products and services, making it an extremely popular service. However, many overseas marketers are confused about how to use […]

UMS reappointed as Tencent Ad Service Provider

  For the third year in a row, UMS has been authorised as the Ad Service Provider, Tencent’s Preferred partner for the international market. Tencent platforms, including WeChat, Mobile QQ, Tencent News and Tencent Video, collectively attract over 2.327 billion monthly active users, making its highly tailored marketing solution an attractive option for international brands. […]

Australian Wine festival – wine month campaign

Case Study: Wine Australia Project: Australian Wine Festival – Wine Month Campaign     Wine Australia wanted to raise awareness among Chinese consumers about the high quality of Australian wines. To do this, the brand organized its first consumer facing wine event, partnering with premium offline retail stores throughout May 2019 to celebrate its wineries […]

Magic (Ad) Moments – How to target incoming and local WeChat users in Aus & NZ

A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China.   While WeChat’s user base is still predominantly Chinese, it’s growing global footprint is presenting […]