Case study: Navico & UMS introduce the Lowrance brand to China
Since 2019, UMS has been working together with Navico Group to help connect them with their target market in China through digital media promotion. Over the last 20 years, Navico Group has brought together the world’s most trusted brands, offering decades of experience designing and developing state-of-the-art product solutions for the water […]
As WeChat’s community ages, marketers need to get strategic to target millennials
WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app. The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old […]
Is change the biggest change impacting brands in China?
UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape. This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing […]
Is short-form video app Douyin right for your brand?
Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin. Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform. The app, which has been described as a […]
Don’t forget about Weibo
With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app. WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour […]