How education institutes can target China’s lucrative audience of overseas students
Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes. In 2017, 608,400 Chinese students chose to study abroad, an increase of nearly 12% over the previous year, with the majority of those students self-paying for the experience. For Chinese […]
How Education New Zealand built an engaged community of fans on WeChat and Weibo
China represents a key market for Education New Zealand, thanks to the rich cultural exchange and connections for international students. However, New Zealand is not the only country keen to entice Chinese students to study abroad, so Education New Zealand needed a way to engage directly with potential students […]