As a government agency and one of the key bridges to China, the New Zealand Trade and Enterprise (NZTE) is responsible for increasing the support and services offered to exporters. Aligned with its New Zealand Trade Recovery Strategy, NZTE China branch was keen to provide exporters with access to tailored resources to develop digital capabilities and connect with the China business marketplace on WeChat. This was important as WeChat has been creating a B2B friendly environment with B2B features, including Mini Programs, business chats, file sharing, video channels, live streaming, search functions, more targeted WeChat ads, etc.
Each participating NZ company owns a company account on the company management platform where they can set up a company profile by uploading their logo, company name, company introductions, e-commerce links, and product listings. A customised company QR code will be generated for brands to embed into digital and printed marketing collateral.
Maxwell Shi, Regional Marketing and Communications Manager of Greater China, says, “For us and our Customers (NZ businesses working with NZTE) in China, now it’s everything in one place. No more paper flyers or brochures, bookmarked websites, or file folders worth of a hustling moment of search, you simply get access to any company anywhere with internet connection and just share it to anyone, with just a click or a scan.”
NZ businesses can select to join different types of exhibitions as an individual exhibitor organised by NZTE. For each exhibition, the company can set up and update detail pages of listed products, which is very much like e-commerce sites where you can upload text, images and videos. Each listed product will have a customised QR code so they can also be easily shared as a digital brochure to business partners via WeChat or email. More importantly, all the leads received through this platform are verified.
With the help of NZTE’s ongoing exhibitions and promotions to the platform, online users like importers, agents, retailers, or even professional consumers can reach out to NZ businesses. They can browse the online booths, as well as search for a product category, a company name or a product name to access the brands’ profile page and product pages. They can favourite and share those pages if they’d like to as well. Only registered online users can leave messages for further business conversation.
“It’s the same level of ease for visitors who wants to find certain NZ products or companies, too.” Maxwell says.