UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise.
Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, The International Travel College of New Zealand and Air New Zealand’s collaboration with How To Dad, ‘How to Fly with a Baby’.
UMS chief executive officer Jessica Miao said, “We are really honoured to be recognised alongside some of Australia and New Zealand’s biggest social media players. The inclusion of the International category in these awards is a testament to New Zealand’s growing presence on the global stage.
“Our work for NZTE helps to promote New Zealand’s brands and products to Chinese consumers via WeChat, which makes it very different to the other work in the category, so we are honoured to be nominated for it.”
Read more about how UMS’ created a WeChat Loyalty Program to help promote New Zealand products here.
The 2017 New Zealand Social Media Awards #NZSMA winners will be revealed at a ceremony in Auckland on 23 August.