New Zealand businesses to China

UMS presents to New Zealand tourism operators at Kiwilink

UMS CEO Jessica Miao has provided New Zealand tourism operators with an in-depth presentation on China’s leading social media platform WeChat, as part of Tourism New Zealand’s Kiwilink event. The Kiwilink Share & Learn Briefing event, which was held on 7 November in Foshan, was attended by representatives from New Zealand’s tourism industry including Explore […]

UMS presents lecture at University of Nottingham

UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing.                                     Jessica’s lecture, which was titled: HOW TO MANAGE DIGITAL MARKETING ON A GLOBAL SCALE, provided insights and advice […]

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism category in the first quarter of 2017.   The post, which received 42,275 views, was posted on the Tourism New Zealand WeChat profile (ID: Pure100newzealand) to share information about the change in visa options. The […]

UMS delivers social media expertise at NZ-China business forum

Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, according to UMS General Manager Jessica Miao.   Miao was speaking on a panel at the South Island Lantern Business Forum in Christchurch, New Zealand, addressing the role social media can play in commercial marketing […]

How NZTE built a WeChat database of kiwi-loving Chinese consumers

New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. New Zealand Trade and Enterprise (as “NZTE”) has built a WeChat-based loyalty program for NZ companies called Taste New Zealand; the platform rewards those who buy NZ products and incentivise them to buy more. About […]

UMS-expands

New Offices in Ningbo and Shanghai

We’re on the ‘up’! The Ningbo based team moved into their sparkling new offices on the 18th floor in the prestigious Hebang building in Ningbo’s CBD last week and the Shanghai team are on the lookout for a suitable new office ‘home’ in the heart of bustling Shanghai within the next two months. “It’s a […]