Reports

China Report Card 2026: Four Shifts Education Providers Can’t Ignore in China

The China student market is back — but it hasn’t gone back to “how it used to be”. Outbound demand has recovered, yet decision-making is now more cautious and more value-driven. Students and parents are comparing destinations more carefully, balancing affordability, changing policy environments, and the perceived return on investment. […]

UMS China Social Media Platforms Guide 2026 (Updated Edition)

UMS’s updated China Social Media Platforms Guide 2026 is now available for download. The guide summarises key platforms, user behaviours and content trends shaping China’s social media landscape today.