UMS Shares China Market Insights at New Zealand Winegrowers Webinar
On Friday 5 December, we partnered with New Zealand Winegrowers to deliver a webinar on how New Zealand wineries can better understand and engage with Chinese consumers through social media. The session, “Winning with Chinese Social Media,” explored platform trends, digital behaviours, and content strategies relevant to the modern Chinese wine drinker.
UMS at CACIE 2025: Insights on Innovation and Collaboration in Global Education
UMS participated in CACIE 2025, engaging in discussions on transnational education, innovation, and AI-driven collaboration to advance global education partnerships.
Navigating Change at AIEC 2025: Lessons and Reflections from United Media Solution
Last week, our team attended the Australian International Education Conference (AIEC) 2025 in Canberra — an inspiring week of ideas, collaboration, and connection under this year’s theme: Navigating Change.
Booming Pet Food Consumption in China: Trends and Opportunities
Pet Fair Asia 2025 just closed in Shanghai, marking another record-breaking year with 2,600+ exhibitors and over 520,000 visitors from 90+ countries. From functional pet foods and fresh diets to AI-powered litter boxes, wearable trackers, and even the first “Pet Fashion Week”, the expo showcased how innovation and lifestyle are […]
Digital-First, Insight-Driven: UMS on Redefining Global Student Engagement
In the past, university brochures were a cornerstone of student recruitment. Printed materials and static PDFs served their purpose when prospective students relied on mailed packages and open day visits to understand their options. But those days are gone. Today’s students—particularly Gen Z—are digital natives. They expect seamless, mobile-first experiences. […]
Eric Yu joins Wine Australia in the recent China Wine Market Update 2025 Webinar
As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted by Wine Australia shed light on how Australian wine is gaining traction in the Chinese market and explored the potential opportunities that arise amidst these […]
UMS at the New Zealand–China Summit
UMS at the New Zealand–China Summit: Focus on Cross-Sector Collaboration Between Tourism and Education
UMS Whitepaper Release: China Tourism Market 2025
The tourism market in China is seeing fast-paced innovation, resulting in local and international brands adapting to shifting consumer preferences and emerging digital trends. Travellers are moving beyond traditional sightseeing, seeking richer experiences like outdoor exploration, cultural engagement, and tailor-made journeys. The market is witnessing significant growth, showing a 5.9% increase in inbound trips year after year. Alongside this, total tourism expenditure is on the rise, projecting a 7% year-on-year growth for 2025.
Your China Market Toolkit: Meet the 5 Must-Know Platforms
RED: China’s Lifestyle Search Engine Often described as “China’s Instagram meets Pinterest,” RED (小红书) has evolved from a travel review platform into a powerful lifestyle search engine. With 260 million monthly active users—mostly educated, urban women under 35—RED is where consumers go for advice on what to buy, where […]
What is Ctrip: China’s Travel Super App Powering Global Tourism
INTRODUCTION: China’s Travel Super App Ctrip, often referred to as “China’s Expedia,” has been the dominant player in China’s online travel market since its founding in 1999. As of 2024, it serves over 300 million monthly active users and holds more than 40% market share in the Chinese online travel […]