UMS Editor

UMS Editor

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The top Chinese social media apps for SMEs

Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.

E-commerce opens door for ethnic communities: Alibaba

The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.

Leading China-NZ agency expands to Melbourne

Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.

Recent Posts

internships Asia New Zealand Foundation

The Asia New Zealand Foundation is New Zealand’s leading non-government
authority on Asia. We are a non-partisan, non-profit organization, set
up in 1994 to build New Zealanders’ knowledge and understanding of Asia.
We rely on a mix of public, philanthropic and corporate funding.

Chinese students engage with My StudyNZ WeChat

ENZ is using WeChat, China’s most popular social media app, to connect
students to New Zealand education providers.

Aussie businesses switch on to WeChat to tap Chinese market

SYDNEY, Dec. 7 (Xinhua) — Aussie businesses are learning how to use
WeChat. thanks to two seminars which took place in the South Australian
(SA) city of Adelaide during the week.

Video campaign aiming to bring more Chinese students to Wellington

Tapping into the power of Chinese social media platform WeChat, four
key opinion leaders have helped launch a campaign to attract Chinese
creative and digital students to Wellington.

New push to boost avocado sales in China

A strategy to boost sales of New Zealand avocados in China has stepped
up a gear.

Digital Marketing Insights

Navigating digital marketing for your business in China can often be
difficult; myriad platforms populate the landscape, trends can emerge
and disappear in the blink of an eye, and innovative technologies can be
both disruptive and constructive. Yet within this flux, it’s clear that
mobile usage continues to increase, social media is more important than
ever for business, advertising is on the rise, and consumers are
increasingly savvy.

Chinese digital agency UMS wins Harrolds social media account

Chinese agency United Media Solutions has won the digital account for
luxury Australian department store Harrolds.

Digital agency UMS to raise profile of skincare brand in China

Chinese digital agency United Media Solution (UMS) has been appointed
by Orbis Australasia as one of its partners to create and manage digital
marketing for its skincare brand DU’IT.

What’s the deal with “digital” in China?

HubSpot defines digital marketing as “encompassing all marketing
efforts that use an electronic device or the internet.”