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Is it time for brands to stop trying to compete with all the noise on
WeChat and Weibo and create strategic partnerships with smaller apps and
social media platforms? UMS general manager Jessica Miao looks at the
top marketing platforms for SME companies.
The Internet has made New Zealand a great place for ethnic minorities
to grow a business, according to Chinese mega-company Alibaba.
Leading Chinese social media agency United Media Solution (UMS) has
opened an office in Melbourne office to help Australian businesses
connect with Chinese consumers.
This is a unique opportunity for a New Zealand undergraduate student or
recent graduate majoring in media, communications, public relations,
business and marketing to gain valuable industry experience through a
remote internship.
Assessing what you have achieved with your current China engagement
plan and how this aligns with your original expectations.
United Media Solution (UMS) specialises in helping overseas companies
connect their brands and products with Chinese consumers.
On this week’s episode we take a look at the opportunities for firms in
utilising digital marketing in China. Jessica Miao from United Media
Solution (UMS) explains how Australian firms can leverage China’s
various digital platforms, such as WeChat, to raise their profile in
China and build online channels. We look Chinese digital and online
usage habits, the functionality of WeChat, the rise of super apps and
cost-effective ways businesses can engage with digital marketing.
Jessica’s studies in New Zealand have assisted her to lead her own
cross-cultural marketing company, United Media Solutions, to success.
