social CRM strategy

Taking off the blindfold – the power of a Social CRM

This article was created by Becty Yan, who leads a team of creative talents that specialise in consumer engagements and performance marketing. You can contact Becty via email: becty@umssocial.com.   Why should marketers choose SCRM? Social media is one of the most powerful ways to reach and connect with your Chinese customers today. WeChat has […]

CanCham webinar: new opportunities following Covid-19

This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market.   On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of Canada invited me to share […]