KOL

Case Study: How De Beers promotes diamond education and grading in China

De Beers Group Industry Services, a sub-company of the world’s leading diamond company De Beers Group, provides a premium grading service supported by innovative technology and a wide range of services to support the diamond sector. Its focuses in China are on natural and untreated diamond grading under the unique standard of 5C. In addition, […]

KOLs bring success to Bundaberg’s latest campaign

  Bundaberg Brewed Drinks is an Australian family business which has been producing premium soft drinks since the 1960s, including the iconic Bundaberg Ginger Beer. Its products are sold in more than 50 countries globally, with China becoming an increasingly important market for the company. For over a year, UMS has been working with Bundaberg […]

Chinese well-known tech entrepreneur moves to Douyin

This article was created by Cecilia Zhang who leads the UMS connect team. The team work with the clients closely on media and KOL strategies, plannings and executions. You can contact Cecilia via email: Cecilia.zhang@umssocial.com.   Luo Yonghao is a Chinese entrepreneur and internet celebrity, well known for his contributions to Chinese technology company, Smartisan, […]

CanCham webinar: new opportunities following Covid-19

This article was written by Jessica Miao. Jessica is the founder and CEO of United Media Solution (UMS) – a company focused on leading overseas brands and businesses to succeed in the challenging Chinese market.   On Friday 17th April, Canadian Chamber of Commerce in Shanghai and the Consulate General of Canada invited me to share […]

The power of Key Opinion Leaders in China – a Recent Case Study

Working with Key Opinion Leaders (KOLs) to help brands promote their products and services as an effective marketing strategy has been adopted by many western marketers who are trying to connect with Chinese consumers. Some are still new to the game and eager to find out about China’s powerful KOLs.   In September, UMS organised […]

Farmers Union AFL live streaming campaign

Client: Lion Group Project: Farmers Union AFL Live Streaming Campaign     Lion, one of Australasia’s largest food and beverage companies, was looking to raise awareness of its yogurt brand Farmers Union among Chinese consumers. However, faced with China’s hugely competitive dairy market, Farmers Union needed a way to stand out and cut through the […]

Buying influence in China – A beginner’s guide to KOLs

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]