UMS recently published its 2026 Global Market Entry Snapshot, covering digital platforms, consumer spending and lifestyle trends across selected global markets. We’re starting our market insights series with North America, focusing on sectors such as wellness, technology and lifestyle.
Reaching the right audience
Consumers use different platforms to discover and learn about products. TikTok and Instagram Reels can help brands reach younger audiences, while YouTube can support more detailed product research. Facebook also remains relevant for reaching a broad range of audiences and communities. Understanding these different roles can help brands decide where to focus their efforts and what type of content to share.
Making premium value clear
Demand for premium products remains, although spending priorities vary across consumer groups. Some consumers may be willing to pay more for quality or a better experience, while others may be more cautious about spending. Brands can consider different product and price options to reach these audiences, with clear benefits that explain what makes each offering worthwhile.
Working with the right creators
Creators can introduce brands to new audiences and help people learn more about their products. When choosing creators, brands can look beyond follower numbers and consider how well their content and audience fit the brand. Reviews, demonstrations and personal experiences can also help consumers better understand what a product offers.
For international brands exploring North America, these considerations can help inform decisions about audience targeting, product positioning and digital marketing.
Explore the full report
Download UMS’ 2026 Global Market Entry Snapshot for more market insights and practical considerations across selected global markets.
