Establish
“You’re only as established as you are able to adapt.”
Our Services
Cross-Cultural Expertise for Growth Across Markets
From helping international brands succeed in China to supporting businesses expanding across global markets, UMS brings strategy, local insight and execution together.
Connect
“Real reach is about connecting with your audience.”
Engage
“Engagement is when the relationships happen.”
How We Support Market Growth
A proven framework to help brands establish a strong foundation, connect with the right audiences, and drive meaningful engagement.
China Market Entry & Growth
Helping brands build a strong foundation and grow in China's complex and fast-moving market.
01ESTABLISH
Build the right foundation for success in China.
- China Market Entry Strategy
- Market & Consumer Insights
- Brand Positioning & Localisation
- China Digital Strategy
- In-market Partnership Support
02CONNECT
Connect with the right audiences through China's digital ecosystem.
- WeChat / RedNote Strategy
- Influencer & KOL Marketing
- Media Relations
- Paid Media Planning & Buying
- Platform & Community Management
03ENGAGE
Engage consumers and drive measurable growth.
- Localised Social Content
- Integrated Campaigns
- Livestreaming & Virtual Events
- Offline Activations
- Lead Generation & CRM Journeys
International Market Expansion
Helping brands expand globally with strategy, insight and seamless execution.
01ESTABLISH
Build a strategic foundation for global expansion.
- International Market Strategy
- Market Entry Research
- Digital Transformation Strategy
- Brand Perception Studies
- Cross-cultural Brand Positioning
02CONNECT
Connect with the right audiences across global markets.
- Influencer Marketing
- Media & Public Relations
- Programmatic Media
- Google & Meta Advertising
- Digital Media Planning & Buying
03ENGAGE
Engage audiences and accelerate international growth.
- Social Media Content
- Integrated Creative Campaigns
- Online and Offline Activations
- Video Production
- Livestreaming & Event Support