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Join this roundtable discussion where we will be sharing knowledge on the most effective ways to attract, convert and retain students during their applicant journey. From social hacks to digitally automated personalisation, get real insights into ways to do more for less – and make your students feel engaged no matter where they are from. The PIE learning communities are a great way to find new perspectives and common ground. Come and join the debate.

China has re-opened its borders and remains one of the most important source markets of international students in higher education. The UK and Europe are well-positioned to capture positive student interest first, compared to the North American and Australasian markets, where safety concerns and geopolitical friction still persist. Since 2011, full-service digital marketing agency United Media Solution (UMS) has been helping global leading brands and educational institutions succeed in China. UMS recently released its 2023 market overview whitepaper ‘Reconnecting with Prospective Students in China’, and we will be joined for this PIE Chat Live by UMS’ Co-CEO/Partner, Eric Yu. Eric will share his insights about the state of the China higher education market; why it remains important; the changing priorities of students and parents, and how to connect successfully and engage them. This session is aimed at UK and European institutions who wish to connect with the Chinese market effectively. Chair: Melissa Palleschi, Head of Partnerships & Marketing, The PIE Panellist: Eric Yu, Co-CEO/Partner, United Media Solution

In the first, AustCham Shanghai in partnership with Austrade, AustCham China and AustCham Hong Kong hosted a member only briefing with Australian Minister for Trade and Tourism, Senator the Hon Don Farrell. The briefing provided members an opportunity to hear directly from Senator Farrell on Australia’s trade and investment outlook, key opportunities and international engagement.

From China, Jessica completed a Postgraduate Diploma in Arts (majoring in Media, Film & Television Studies). She is currently the Founder and Chair of a global digital marketing agency based in Ningbo and Shanghai.

The Australia China Business Council Victoria (ACBC Vic) is excited to partner with the Victorian Government’s Global Victoria Trade Alliance to offer an extensive program for the revival of Victorian Business.

This is a unique opportunity for a New Zealand undergraduate student or recent graduate majoring in media, communications, public relations, business and marketing to gain valuable industry experience through a remote internship.

Assessing what you have achieved with your current China engagement plan and how this aligns with your original expectations.

Jessica’s studies in New Zealand have assisted her to lead her own cross-cultural marketing company, United Media Solutions, to success.

United Media Solution (UMS) specialises in helping overseas companies connect their brands and products with Chinese consumers.

On this week’s episode we take a look at the opportunities for firms in utilising digital marketing in China. Jessica Miao from United Media Solution (UMS) explains how Australian firms can leverage China’s various digital platforms, such as WeChat, to raise their profile in China and build online channels. We look Chinese digital and online usage habits, the functionality of WeChat, the rise of super apps and cost-effective ways businesses can engage with digital marketing.