FEATURES

AUCKLAND, Today: Chinese digital agency UMS has been appointed by Landcorp NZ to create and manage digital marketing for its Pāmu Pure Organic and One Farm brands in China.

SHANGHAI, Today: Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes, according to Chinese comms agency United Media Solution.

As China ushers in the Year of The Pig, Jessica Miao takes a look at the key consumer trends and behaviours that marketers need to consider in 2019.

The Asia New Zealand Foundation is New Zealand’s leading non-government authority on Asia. We are a non-partisan, non-profit organization, set up in 1994 to build New Zealanders’ knowledge and understanding of Asia. We rely on a mix of public, philanthropic and corporate funding.

UC is where I built my confidence and entrepreneurial spirit…

ENZ is using WeChat, China’s most popular social media app, to connect students to New Zealand education providers.

SYDNEY, Dec. 7 (Xinhua) — Aussie businesses are learning how to use WeChat. thanks to two seminars which took place in the South Australian (SA) city of Adelaide during the week.

Tapping into the power of Chinese social media platform WeChat, four key opinion leaders have helped launch a campaign to attract Chinese creative and digital students to Wellington.

A strategy to boost sales of New Zealand avocados in China has stepped up a gear.

Navigating digital marketing for your business in China can often be difficult; myriad platforms populate the landscape, trends can emerge and disappear in the blink of an eye, and innovative technologies can be both disruptive and constructive. Yet within this flux, it’s clear that mobile usage continues to increase, social media is more important than ever for business, advertising is on the rise, and consumers are increasingly savvy.