social media platform

Top Chinese Apps for SME Businesses

WeChat’s 900 million users make it an irresistible platform for marketers and brands, but is it worth the investment?   WeChat currently has more than 3.5 million official brand accounts, unsurprisingly this creates a lot of noise and clutter, which means many brands struggle to achieve visibility and engage with consumers. This is particularly challenging […]

How marketers can target China’s young, fit and health conscious consumers

With more than 100 million registered users, it is impossible for marketers to ignore fitness app Keep, however, is the app right for every brand? Chinese fitness and gym workout app Keep has become a massive success story in China. Launching just over three years ago, the app has built an engaged following with more […]

UMS appointed by Aspire2 International to help connect with Chinese community

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Aspire2 International to connect with the Chinese community, here in New Zealand and abroad.   Aspire2 International is a leading New Zealand training provider that offers international students the education and skills to succeed in work and life.     UMS will be […]

Should you launch an Official WeChat Account? UMS shares tips for marketers

China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

UMS shares award-winning case study with Australian agribusiness industry leaders

UMS CEO Jessica Miao has delivered an address to the Australia China Business Council (ACBC) of South Australia. Jessica was invited to address an audience of more than 100 industry representatives from South Australia’s agribusiness industry at the China Market Insight Series business forum. The attendees were keen to hear more about the opportunities of […]

Behind the Great Firewall: Understanding China’s social media landscape

Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s social media landscape is unfamiliar and disorientating, but what it lacks in familiarity it more than makes up for in size, scale, and opportunity. In the absence of the Facebook and Google platforms, a market […]