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ENZ is using WeChat, China’s most popular social media app, to connect students to New Zealand education providers.

SYDNEY, Dec. 7 (Xinhua) — Aussie businesses are learning how to use WeChat. thanks to two seminars which took place in the South Australian (SA) city of Adelaide during the week.

Tapping into the power of Chinese social media platform WeChat, four key opinion leaders have helped launch a campaign to attract Chinese creative and digital students to Wellington.

A strategy to boost sales of New Zealand avocados in China has stepped up a gear.

Navigating digital marketing for your business in China can often be difficult; myriad platforms populate the landscape, trends can emerge and disappear in the blink of an eye, and innovative technologies can be both disruptive and constructive. Yet within this flux, it’s clear that mobile usage continues to increase, social media is more important than ever for business, advertising is on the rise, and consumers are increasingly savvy.

Chinese agency United Media Solutions has won the digital account for luxury Australian department store Harrolds.

Chinese digital agency United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT.

HubSpot defines digital marketing as “encompassing all marketing efforts that use an electronic device or the internet.”

ExporterToday sat down with Jessica Miao, founder and CEO of digital marketing agency United Media Solution (UMS) for some practical advice on understanding and accessing China’s fast-growing digital marketplace.