China trends to watch in the Year of the Pig
As China ushers in the Year of The Pig, Jessica Miao takes a look at the key consumer trends and behaviours that marketers need to consider in 2019.
Read More | 2019.02.28
internships Asia New Zealand Foundation
The Asia New Zealand Foundation is New Zealand's leading non-government authority on Asia. We are a non-partisan, non-profit organization, set up in 1994 to build New Zealanders' knowledge and understanding of Asia. We rely on a mix of public, philanthropic and corporate funding.
Read More | 2019.01.01
Jessica Miao 'UC is where I built my confidence and entrepreneurial spirit...'
UC is where I built my confidence and entrepreneurial spirit...
Read More | 2019.01.01
Chinese students engage with My StudyNZ WeChat
ENZ is using WeChat, China’s most popular social media app, to connect students to New Zealand education providers.
Read More | 2018.12.19
Aussie businesses switch on to WeChat to tap Chinese market
SYDNEY, Dec. 7 (Xinhua) -- Aussie businesses are learning how to use WeChat. thanks to two seminars which took place in the South Australian (SA) city of Adelaide during the week.
Read More | 2018.12.07
Video campaign aiming to bring more Chinese students to Wellington
Tapping into the power of Chinese social media platform WeChat, four key opinion leaders have helped launch a campaign to attract Chinese creative and digital students to Wellington.
Read More | 2018.10.01
New push to boost avocado sales in China
A strategy to boost sales of New Zealand avocados in China has stepped up a gear.
Read More | 2018.09.18
Digital Marketing Insights
Navigating digital marketing for your business in China can often be difficult; myriad platforms populate the landscape, trends can emerge and disappear in the blink of an eye, and innovative technologies can be both disruptive and constructive. Yet within this flux, it's clear that mobile usage continues to increase, social media is more important than ever for business, advertising is on the rise, and consumers are increasingly savvy.
Read More | 2018.08.17
Chinese digital agency UMS wins Harrolds social media account
Chinese agency United Media Solutions has won the digital account for luxury Australian department store Harrolds.
Read More | 2018.08.07
Digital agency UMS to raise profile of skincare brand in China
Chinese digital agency United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT.
Read More | 2018.08.01