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  CLIENT: TOURISM NEW ZEALAND PROJECT: WECHAT SURVEY   New Zealand’s destination brand is one of most recognised and respected globally and the country is experiencing record numbers from tourism. As one of its most important markets, China has been integral to driving this growth and Tourism New Zealand’s activity on WeChat has been central […]

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UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses and marketers.   The program, which will be hosted by ACBC’s South Australian branch, will incorporate a series of masterclass sessions designed to help Australian businesses excel in China.   The Digital Marketing Accelerator will […]

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  The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine.   The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the last year to reach […]

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United Media Solution chief executive officer Jessica Miao has been honoured among a list of technology entrepreneurs in Ningbo.   Miao was ranked as a Top Ten Young Tech Entrepreneur in the awards, which aim to reward the excellence of young and innovative start-ups and entrepreneurs in Ningbo’s Yinzhou District.   The awards were issued […]

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United Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents.   The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019.   UMS has teamed with ANZF to provide New Zealand […]

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United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month.   New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]

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United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and beverage brand consultancy, have formed a strategic alliance to expand the reach and capabilities of each organisation.   The alliance brings together two of China’s leading marketing consultancies to provide clients with insights, brand strategy, […]

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  China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands.   In the first of a series exploring the Future of Retail in […]

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Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand.   While the growth is coming from across the country, it is particularly driven […]

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  Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market.   Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to reach $10.34 billion – […]

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