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WeChat continues to occupy Australian marketers’ attention and budgets when marketing to China, highlighting the need for greater education about the opportunities for targeting Chinese consumers.   This was a finding from United Media Solution’s Digital Marketing Accelerator program conducted in partnership with the South Australian chapter of the Australian China Business Council (ACBC).   […]

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  UMS has joined global independent agency network Affinità, as its China agency partner.   The move will see UMS work closely with the network’s agencies in markets across Europe, North America, Canada and Asia, and will provide UMS clients with access to these new markets.   Founded in Europe in 2017, Affinità boasts a […]

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UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market.   The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market.   Jessica identified four key points that […]

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  You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday […]

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  United Media Solution (UMS) can help your business to supercharge its Chinese business activity after winning a coveted place in the Victorian Government’s Boost Your Business Program.   As a Registered Service Provider in the Asia Gateway Voucher Program, UMS clients can receive up to $50,000 to support the development and implementation of their […]

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  UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market.   The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand.   The program begins with UMS’ […]

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UMS is partnering with the Australian China Business Council (ACBC) to host a Digital Marketing Accelerator program for Australian businesses and marketers.   The program, which will be hosted by ACBC’s South Australian branch, will incorporate a series of masterclass sessions designed to help Australian businesses excel in China.   The Digital Marketing Accelerator will […]

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Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments.   Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or networks, who buy and sell […]

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Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands?     Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]

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United Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents.   The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019.   UMS has teamed with ANZF to provide New Zealand […]

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