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Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event.   The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in Sydney, to coincide with the […]

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  United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has become an official sponsor of New Zealand China Trade Association (NZCTA), New Zealand’s largest China focused organization promoting trade and business between the two countries.   The move is a reflection of the strength and importance of New Zealand’s economic relationship with China and comes as the two […]

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UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China.   The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative China market.   UMS has […]

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  United Media Solution (UMS) is hosting an educational evening to provide Australian marketers and business owners with insights, advice and case studies into Chinese consumer behaviours.   The event is part of the agency’s celebrations to announce the launch of UMS Sydney and will be held at the agency’s new offices in Sydney’s Central […]

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  You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday […]

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  DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market.   DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers.   The campaign harnessed the brand’s WeChat Official […]

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Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments.   Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or networks, who buy and sell […]

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As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours that marketers need to consider in 2019.     1. Quality vs Quantity As the talk of China’s economic slowdown continues, Chinese consumers are shifting their focus from quantity to quality purchases. This year’s Spring […]

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As we launch into 2019 and prepare to celebrate Lunar New Year and the Year of the Pig in China, UMS Chief Financial Officer Richard Zhu shares an update on the agency.   2018 was another good year for UMS, coming off the back off our Pre-A round funding and our growth in New Zealand […]

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Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands?     Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]

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