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  DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market.   DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers.   The campaign harnessed the brand’s WeChat Official […]

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Marketing your brand to Chinese consumers is more important than ever as changes to Chinese laws mean daigou prices are on the rise and consumers will become more selective in their investments.   Australian and New Zealand brands have enjoyed immense success off the backs of daigou. These individuals, or networks, who buy and sell […]

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As China ushers in the Year of the Pig, UMS takes a look at the key consumer trends and behaviours that marketers need to consider in 2019.     1. Quality vs Quantity As the talk of China’s economic slowdown continues, Chinese consumers are shifting their focus from quantity to quality purchases. This year’s Spring […]

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As we launch into 2019 and prepare to celebrate Lunar New Year and the Year of the Pig in China, UMS Chief Financial Officer Richard Zhu shares an update on the agency.   2018 was another good year for UMS, coming off the back off our Pre-A round funding and our growth in New Zealand […]

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Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands?     Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]

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  The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine.   The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the last year to reach […]

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  United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand.   PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its brand awareness among New […]

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  UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China.   The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and wine industries, as well […]

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  United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.   New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and products in the China […]

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  M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018.  Below is a reproduction of the article or you can view it online here.   United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period of growth in the […]

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