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  With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality and services without leaving […]

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  United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China.   Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work with UMS to position […]

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WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old which spend just 6.8% of […]

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  UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape.   This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing the opportunities for marketers […]

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Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform.   The app, which has been described as a mix between Snapchat and Musical.ly […]

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United Media Solution (UMS), the leading Chinese digital marketing agency, has been appointed by Open Country Dairy to build its digital marketing presence in China.   Open Country Dairy is the second largest exporter of whole milk powders, and one of New Zealand’s largest milk processors. The company has appointed UMS to help promote the […]

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United Media Solution (UMS) has been appointed by Rockit Global Limited to build its digital marketing presence in China.   Rockit Global Limited, a Hawkes Bay-based company that has the global rights to grow and sell the world’s first miniature apple, will work with UMS to continue to build its brand by engaging with Chinese […]

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The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, Jessica Miao argues, Australian brands are forfeiting their future business in China.   The appeal of daigou is easy to see. Organised individuals or networks who […]

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A lot of noise was made this month when WeChat announced it had ticked over the 1 billion monthly active user mark. This staggering number refers to WeChat’s global users, a growing number of which are located outside of China.   While WeChat’s user base is still predominantly Chinese, it’s growing global footprint is presenting […]

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United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Primary Collaboration New Zealand (PCNZ) to build its digital presence in China.   PCNZ is a collaboration by New Zealand’s primary industry producers, from the farming, seafood and horticulture sectors, which aims to increase brand awareness for member brands and […]

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