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Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands?     Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]

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United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month.   New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]

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United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and beverage brand consultancy, have formed a strategic alliance to expand the reach and capabilities of each organisation.   The alliance brings together two of China’s leading marketing consultancies to provide clients with insights, brand strategy, […]

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  Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market.   Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to reach $10.34 billion – […]

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  UMS Business Development Manager Jo Ruo provided South Australian businesses with an in-depth presentation and masterclass on how to build brands in China.   The event, which was hosted by the Australia China Business Council, was attended by representatives from local SME businesses including delegates from retail and food and wine industries, as well […]

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  United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.   New Zealand Avocado, the body which represents the country’s avocado growers, has appointed UMS to build awareness of the brand and products in the China […]

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  M+AD spoke to UMS CEO Jessica Miao, about how the digital marketing agency is experiencing a strong growth in 2018.  Below is a reproduction of the article or you can view it online here.   United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, experienced a strong period of growth in the […]

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  With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality and services without leaving […]

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  United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China.   Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work with UMS to position […]

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WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old which spend just 6.8% of […]

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