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  United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Lion, to create a digital marketing presence for its Farmers Union brand in China.   Farmers Union is a dairy brand owned by Lion, one of Australasia’s largest food and beverage companies. The Farmers Union brand is best known for […]

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Chinese consumers are as unique as the country’s social media landscape and brands need to be mindful of these complexities when launching campaigns, according to China market experts speaking at a recent event.   The event, the secret to success in China: Understanding Chinese consumers, was hosted by UMS in Sydney, to coincide with the […]

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UMS has launched a Sydney office as it continues to help Australian companies grow their brands in China.   The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative China market.   UMS has […]

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  You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday […]

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Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes. In 2017, 608,400 Chinese students chose to study abroad, an increase of nearly 12% over the previous year, with the majority of those students self-paying for the experience.   For Chinese students, and their parents, studying […]

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United Media Solution (UMS) will help Australian clients to supercharge their Chinese business activity after winning a place in the Victorian Government’s Boost Your Business Program.   The program, which sees the state government support Victorian businesses to assist their growth, scale, diversity and productivity, will enable UMS to offer clients’ government funding to pursue […]

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United Media Solution (UMS) has been appointed by Pāmu, to create and manage its digital marketing presence in China.   Pāmu, which is the brand name for Landcorp Farming Limited, is a recognised leader in New Zealand’s agricultural sector. They are sheep, beef, dairy and deer farmers, selling to most of New Zealand’s largest national […]

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  UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market.   The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand.   The program begins with UMS’ […]

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  DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market.   DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers.   The campaign harnessed the brand’s WeChat Official […]

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United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Bundaberg Brewed Drinks, to create and manage its digital marketing presence in China. Bundaberg Brewed Drinks is an Australian family business, which has produced a drink range including the iconic Bundaberg Ginger Beer. The products are sold in more than 50 […]

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